Experience hooks…
A late update of the workshop with Shulze & Webb last week. The workshop was very inspiring and had great impact. Even though I have studied their website up and down back and forth it something different when seeing their work in action.
The main principle in their “method” is to design around the experience hooks of the poduct or service. Actually designing the moments that you would tell a friend about. One of the examples is how Apple is designing the packaging to be an experience of its own.
Also they stressed how important it is to just start with the first iteration, imagining that the product is already out there and then evidence the most important experience hooks in the life cycle of the artifact.
So in three days we had a concept up and running. The main point is to make it visual because it then is much easier to juge if it has some potential or not, and it is much easier to see what is working or not.
This is a huge lesson for me, because I tend to write to much. And often the same thing over and over again always afraid of making choices. Using this method forces you to make these choices quickly. And then you are free to iterate as many times as you wish.
Another aspect of this method is to make a tag line for the project, a not more than three sentences long description of what your product should be.
Anyway here is the result:
